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IBM Developerworks: "Sure, awk doesn't have a great name. But it is a great language. Awk is geared toward text processing and report generation, yet features many well-designed features that allow for serious programming. And, unlike some languages, awk's syntax is familiar, and borrows some of the best parts of languages like C, python, and bash (although, technically, awk was created before both python and bash). Awk is one of those languages that, once learned, will become a key part of your strategic coding arsenal."